As a professional mortgage advisor, your battle-tested wisdom and mortgage smarts save clients money and build their net worth. It's what keeps clients knocking on your door versus tens of thousands of other competitors. When you consistently package those insights into engaging articles or videos, your reach can

If you're a successful mortgage originator, you may be considering hiring help to call clients or manage inquiries. Or, you could skip the resumes, interviews, HR paperwork and salary, and adopt someone like Elizabeth. Elizabeth is less hire and more wire. She's a clever, affable bot

One of the hardest things for some mortgage advisors is coming up with natural reasons to talk to past clients. That's a problem because, if you're an originator, deals depend on conversations. But what if the conversations were started for you, with almost no effort on

Straight from the digital marketing trenches come two gobsmacking revelations from search marketing company Ahrefs: 1. Google's AI Overviews (AIOs) kill an average of 34.5% of clicks for most top-ranking pages (so far). 2. These are likely the highest click-through rates (CTRs) we will ever see again.