In 2026, local credibility beats clever SEO tricks, says search marketing expert Shamil Shamilov from Toronto-based dNovo Group. For mortgage brokers and lenders to show up in AI responses—ChatGPT, Perplexity, Google AI, etc.—it hinges on reputation engineering and source authority. That's a fancy way of saying

For mortgage pros, these next 12 months may prove the most transformative—technology-wise—in our industry's history. That's not hyperbole. It's an unavoidable truth. AI is advancing technology and development so fast that the 1996–1999 internet frenzy feels unambitious by comparison. As a

Every quarter, Wowa.ca puts out some solid research called the Canadian Lenders Report (details). We just saw its latest version and some interesting nuggets stood out. We're talking the kind that mortgage brokers can casually drop into the conversation when pitching their services.

This is Part II of MLN's one-on-one conversation with HomeEquity Bank (HEB) SVP Rene Quercia. In this final installment, Rene zeroes in on six subjects mortgage brokers should find helpful: * A new reverse mortgage product in development * HEB's policy on renewal pricing * Whether HESAs are a